Head of Demand Generation at Martell Ventures

Job Description:

Latest job information from Martell Ventures for the position of Head of Demand Generation. If the Head of Demand Generation vacancy in Kelowna matches your qualifications, please submit your latest application or CV directly through the updated Jobkos job portal.

Please note that applying for a job may not always be easy, as new candidates must meet certain qualifications and requirements set by the company. We hope the career opportunity at Martell Ventures for the position of Head of Demand Generation below matches your qualifications.

You will be the strategic owner and primary driver of demand generation across Martell Media, SaaS Academy, and Pink Skirt Project. You are responsible for transforming attention into MQLs and revenue, operating with both strategic clarity and hands-on execution.

We're hiring a player-coach who can scale marketing channels with speed, precision, and zero fluff. You will own campaigns, funnels, analytics, and channel performance end-to-end, and you will build the operating systems, sequencing, and rhythms that enable compounding growth.

Your mandate is simple: build and scale demand generation without diluting the brand. Every initiative must be integrated, revenue-aligned, and strategically sequenced.

• Own the end-to-end demand generation engine for Martell Media, SaaS Academy, and Pink Skirt Project.
• Deliver consistent, predictable, and scalable MQL production across all channels with clear targets tied to pipeline and revenue.
• Take full ownership of funnels, lead flows, nurture paths, reporting, and channel analytics with ongoing optimization and KPI management.
• Reinforce channel performance with disciplined tracking of CPL, conversion rate, view-through, click-through, MQL-to-opportunity, and retention metrics.
• Deploy channel-specific operating systems across YT, IG, LI, TT, email, newsletter, and SMS that multiply reach, quality, and monetization.

• Scale distribution across top platforms with high-velocity content cycles and rapid iteration loops.
• Strengthen channel messaging and positioning to ensure cohesion across all launches, programs, and campaigns.
• Partner with creative, writing, design, and video teams to maximize output and keep every surface on-brand and on-message.
• Implement disciplined channel testing frameworks and continuously raise the bar on formats, conversion rates, and engagement quality.

• Turn audience growth into revenue by building integrated monetization flows tied directly to MQL quality and lead-to-customer conversion.
• Identify conversion gaps and operationalize solutions that move core metrics.
• Align marketing sequencing and prioritization to support launch calendars and program-level revenue targets.
• Ensure every marketing motion contributes to measurable pipeline, impacting MQL production, CPL efficiency, funnel conversion, and revenue contribution.

• A senior marketing leader with end-to-end ownership of demand generation, channel growth, and revenue-driving systems.
• Hands-on operator with proven results across YT, IG, LI, TT, email, newsletter, and SMS.
• Strong funnel and analytics capability with command of CPL, CTR, CVR, MQL quality, and attribution.
• Experience running multi-brand marketing calendars and executing at high velocity.
• Player-coach mindset, building systems while personally driving execution.
• Confident owning campaigns, funnels, dashboards, and results without needing direction.
• High-judgment decision maker who moves fast, iterates aggressively, and maintains brand alignment.
• Obsession with turning attention into MQLs, and MQLs into revenue, with measurable impact.

You establish a fast, integrated demand generation engine that increases MQLs, improves monetization, and strengthens core channel metrics across Martell Media, SaaS Academy, and Pink Skirt Project.

• A fully operational demand gen system with weekly KPIs, reporting cadence, and clear accountability.
• Predictable increases in MQL volume and MQL-to-opportunity conversion.
• Reduced CPL and improved CTR and CVR through rapid testing and optimization.
• Monetization pathways that convert followers, viewers, and subscribers into customers.
• Channel operating systems that raise output quality and consistency across all platforms.
• Unified marketing rhythm driving coordinated launches, content, and campaigns.
• Clear visibility into performance drivers with insights that directly lift pipeline and revenue.

Job Info:

• Company: Martell Ventures
• Position: Head of Demand Generation
• Work Location: Kelowna
• Country: CA

How to Submit an Application:

After reading and understanding the criteria and minimum qualification requirements explained in the job information Head of Demand Generation at the office Kelowna above, immediately complete the job application files such as a job application letter, CV, photocopy of diploma, transcript, and other supplements as explained above. Submit via the Next Page link below.