Consultant, Consumer Marketing

Are you looking for the next big step in your career journey?

Do you possess a rare blend of digital and communications chops, the passion for helping to build consumer brands, a knack for client service, and the ambition to join a high-performing AND supportive team? If so, we want to hear from you. NATIONAL Public Relations’ Toronto office is looking for a creative, results-driven, and multi-talented communications professional to join our growing Consumer PR team.

As a key member of the Consumer team, you will:

• Work closely with the account leads, regularly bringing strategic insights and tactical ideas to deliver excellence across multiple client portfolios in the consumer brand space
• Develop and execute communications programs through strong knowledge and application of the principles and practices of public relations
• Develop and grow meaningful client relationships with long-standing and new clients

In the Consultant role, you will:

• Attend and contribute to client meetings
• Build client relationships and trust through regular guidance and strategic counsel on current programs and broader industry trends
• Inform program strategy and continually look for ways to maximize efforts to achieve client goals
• Draft communications materials, news releases, media materials, paid media articles, social media content, internal and external presentations, etc.
• Support communications campaigns, which may include message development; earned, owned and paid media activities, digital content development, event planning and execution, and other activities as needed
• Build relationships with target audiences including clients, colleagues, influencers, and consumer media
• Support account leads in managing program critical paths and budgets
• Work with NATIONAL’s other practices and offices across Canada to deliver integrated communications services
• Contribute to the Firm’s new business development initiatives
• Supervise and mentor junior staff members

Our ideal candidate will have:

• 3 to 5 years of public relations experience (specializing in consumer brands)
• Skills and diverse experience in planning and executing media relations programs – both earned and paid
• Experience building compelling stories to support a brand’s business and communications objectives
• Experience in bringing a PR campaign to life on social and digital media channels (paid and earned)
• A background in project management and creating critical paths/workback schedules
• Energy, curiosity and eagerness to learn and grow
• A solutions-oriented attitude and an interest in taking on challenges
• Strong organizational and budgeting skills, attention to detail and respect for deadlines
• The ability to adapt to shifting timelines, client priorities and corporate cultures

Additional considerations:

• Experience working in a public relations agency environment is an asset
• Experience and knowledge of Canada’s consumer brand landscape is a significant asset
• A college or university degree or equivalent

What we do:

At NATIONAL, we connect clients to the people who matter most, with the right message, at the right time. Grounded in research, insight and deep sector understanding, we provide creative communications solutions that move people in thought and actions.

We bring together teams of discipline experts from across our network to deliver bold thinking that shapes businesses, communities and culture. For over 45 years, we have been at the centre of issues and industries that matter, leading change for today and tomorrow.

If you’re intrigued and up for a new challenge then contact us, in confidence. We thank you for your interest in NATIONAL. Please note only candidates considered for an interview will be contacted. NATIONAL is committed to employment equity and encourages applications from all qualified candidates. Accessibility accommodations for candidates requiring them are available upon request.

NATIONAL Public Relations provides creative communications solutions that move people in thought and actions. We bring together a team of 300 seasoned professionals, who are committed to helping organizations of all sizes and in all sectors understand their challenges and opportunities and solve the issues they are facing. For 47 years, NATIONAL has been at the center of issues and industries that matter, leading change for today and tomorrow.

NATIONAL is Canada’s leading public relations firm, with offices in Vancouver, Calgary, Toronto, Ottawa, Montreal, Quebec City, Saint John, Halifax and St. John’s. Its network includes Time & Space, a leader in media strategy, data analysis, planning and execution.

NATIONAL Public Relations is an AVENIR GLOBAL company, the largest Canadian-owned global communications firm, ranked among the 20 largest in the world with offices in 22 locations across Canada, the U.S., Europe and the Middle East. For more information about NATIONAL, please visit our website or follow us on LinkedIn and X.

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