Digital Marketing Co-op Student

Who are we?

Proax Technologies is a leading Technical Automation Distributor that offers innovative product solutions in the areas of Automation and Robotics, Motion Control and Machine Safety, creating close relationships with our valued customers, vendors, and employees.

Why Choose Proax?

• Great Place to Work Certified
• We offer an engaging, inclusive, clean, and safe work environment
• Technical training of our products to ensure quality customer service
• Opportunities for career growth and development
• Competitive salaries and benefits
• Work with collaborative team members in the automation industry

About You

Are you constantly curating new trends? Are you interested in learning and trying new marketing strategies? There is no need to mention that you are interested in the B2B sector. If this sound like you, you may be a good fit for our marketing team.

About the Role

We are seeking a Digital Marketing Co-op Student who loves writing engaging digital communication for targeted audiences to inspire conversation and support business growth.

You will gain a lot of experience working with our marketing team and never run out of things to try. You don’t need to be a marketing guru. We would like you to be whip-smart to trying out new strategies after analyzing competitors.

This is an in-office position at 6700 Millcreek Drive Unit #3, Mississauga, ON L5N 8B3; Monday - Friday, 8:30 AM to 5:00 PM (full-time).

Job Duties/Responsibilities

• Write blog posts, articles, landing page content, emails and other digital communication for targeted audiences
• Set up Google and LinkedIn advertisements
• Work with a variety of partners, both internal and external, to identify and develop compelling and engaging content
• Contribute to the development of creative strategies that will boost branded content and increase audience engagement
• Assist with the design, build and maintenance of our social media presence
• Optimize both traffic and conversion rates through organic SEO
• Perform ongoing keyword discovery, expansion and optimization
• Conduct research and stay-up to date on competitors and trends; develop digital communication strategies accordingly
• Manage projects by developing work plans, obtaining approvals and meeting deadlines
• Foster and build positive working relationships with internal and external stakeholders
• Support the overall vision of the Marketing Team as needed

Requirements/Skills

• Familiar with creating SEO-optimized contents
• Reliable and able to meet all deliverable deadlines
• Basic technical knowledge of HTML and web publishing
• Knowledge of SEO and web traffic metrics
• Strong written and verbal communication skills in English (Bilingual in French/English is an asset)
• Understanding of social media (LinkedIn is an asset)
• A strong critical thinker able to analyze and synthesize complex material into interesting marketable content
• Highly developed interpersonal skills, team player and demonstrated ability to work effectively with stakeholders
• A capacity to work well under pressure and respond effectively in a demanding and fast-paced environment

Educational Requirements

• Enrolled in a post-secondary Degree/Diploma program in Communications, Marketing, Business, Computer Science or a related field