Brand Manager at Village Farms International

Job Description:

Latest job information from Village Farms International for the position of Brand Manager. If the Brand Manager vacancy in Delta matches your qualifications, please submit your latest application or CV directly through the updated Jobkos job portal.

Please note that applying for a job may not always be easy, as new candidates must meet certain qualifications and requirements set by the company. We hope the career opportunity at Village Farms International for the position of Brand Manager below matches your qualifications.

Job Description

Village Farms International (Nasdaq: VFF) is a vertically integrated global leader in cannabis and plant-based consumer packaged goods, and sustainable innovation. As one of North America’s longest-standing produce operators built on decades of expertise, we’re a company where growers, innovators, and creators come together to shape the future of high performing plant-based brands, globally.

Joining Village Farms means joining a global team built on purpose, integrity, and ambition. Here, we grow people, ideas and possibilities.

The Opportunity

As our Brand Manager, you bring our portfolio of brands to life through all consumer touchpoints. With a strong blend of strategic thinking, marketing acumen, and operational rigor, you lead the development and execution of brand plans that drive impact across channels and audiences. You thrive in complexity—balancing big-picture brand vision with a keen attention to detail—while managing multifaceted projects across marketing disciplines. This role is pivotal in ensuring brand consistency, operational excellence, and seamless collaboration with product innovation, in-house creative, digital, and commercial teams. You will oversee campaign planning and go-to-market execution to packaging, brand education, and marketing operations. Passionate about brands and marketing, you understand how to strategically steward a brand portfolio from planning through execution and evaluation.

What You'll Do

Brand Operations

• Manage team resourcing, project trafficking, and capacity planning
• Support with budget planning, day-to-day tracking, and reconciliations
• Communicate and collaborate effectively with internal stakeholders to ensure clear understanding of brand initiatives and progress
• Support with internal and external brand education
• Ensure brand consistency and quality across all efforts and materials

Brand Strategy & Positioning

• Support with developing strategic brand plans across all channels (consumer programming, digital, activations, packaging, product, etc.) in alignment with goals and overarching business objectives
• Set and deliver on KPIs
• Contribute to the definition and evolution of brand positioning, messaging, tone of voice, and audience segmentation
• Oversee the visual identity for brands in partnership with creative leadership
• Analyze and utilize consumer, sales and brand health data to identify key insights to drive strategy
• Identify opportunities and translate them into clear and effective marketing initiatives
• Stay updated on industry trends, emerging technologies, and innovative marketing techniques to continually enhance marketing efforts
• Support on product development, design and packaging

Campaigns, Activations & Go-to-Market (GTM)

• Lead campaign briefing—defining goals, insights, tactics, timelines, and budgets
• Outline campaign deliverables and tactical execution plans
• Oversee campaign execution—asset creation (photography, videography, etc.), timelines, cross-functional collaboration, and creative development
• Facilitate cross-function collaboration on integrated campaigns and projects
• Anticipate potential challenges and risks related to brand activation campaigns and develop contingency plans to mitigate negative impact
• Analyze campaign results to evaluate the success of brand initiatives and identify areas for improvement in future campaigns 

OTHER DUTIES

At Village Farms, we’re committed to ensuring we’re bringing the best we have to offer to our consumers. This means other duties may arise since we work together to ensure we support all business activities – seed to sale.

WORK STATUS

This is an on-site role, working in or supporting operations and working collaboratively with cross-functional teams across the business.

What You Bring

Education

• Post-secondary degree or diploma in marketing, communications, commerce, business or related field
• 5-7+ years of experience in brand management and marketing ideally
• Relevant hands-on experience within cannabis industry, regulated industry, Consumer Packaged Goods (CPG) or beverage-alcohol industry
• Relevant hands-on experience in using marketing analytics tools and platforms to measure campaign performance
• Experience managing budgets, marketing workflows and brands at scale

Your Approach & Strengths

• Strategic, creative and practical with an entrepreneurial spirit that is focused on protecting the brand and the company while driving results
• Strong communicator and proven ability to effectively collaborate with various partners and stakeholders
• Strong marketing acumen and fluency in foundational marketing and brand principles
• Experience managing external vendors, creative partners and cross-functional relationships
• Ability to effectively manage time and establish clear objectives and day-to-day priorities in a fast-paced work environment; can adhere to tight deadlines and also be nimble in implementing last-minute changes as needed
• An energetic, enthusiastic, motivated, and open-minded attitude
• Proactive approach with the ability to anticipate challenges and lead projects from planning through execution
• Ability to zoom in on executional detail and zoom out to broader brand vision
• Curious mindset; follows brand, industry and marketing trends
• Understanding of consumer behavior, market trends, and competitive landscape
• Passion for cannabis is a plus
• Must have the ability to obtain and pass a RCMP Criminal Record Check and maintain security clearance.

Life at Village Farms

We believe It Takes A Village ® and we mean it.

It shows up in how we support each other, how we innovate, and how we win as a team.

Our values guide every decision we make:

Versatility | Innovation | Leadership | Loyalty | Accountability | Grit | Entrepreneurship

What you do here matters - to our people, our products, and the customers we serve.

We’ve got you covered with company-paid comprehensive benefits and education assistance to support your growth.

Ready to Grow With Us?

If you want to be part of something that has real impact - we’d love to meet you

Job Info:

• Company: Village Farms International
• Position: Brand Manager
• Work Location: Delta
• Country: CA

How to Submit an Application:

After reading and understanding the criteria and minimum qualification requirements explained in the job information Brand Manager at the office Delta above, immediately complete the job application files such as a job application letter, CV, photocopy of diploma, transcript, and other supplements as explained above. Submit via the Next Page link below.