Senior Product Marketing Manager

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Proven ability to translate customer and market insights into crisp GTM fundamentals including segmentation buyer personas messaging competitive positioning ...

Hamster Kombat

Meet Gorgias, the customer service platform designed for ecommerce merchants, and built to provide amazing experience to shoppers at scale on Shopify, BigCommerce, and Magento. Our product empowers merchants to manage all their customer service in one place over email, live chat, voice, Facebook, Instagram, and SMS.

Everything we do is for our customers, and we’re currently serving over 12,000+ ecommerce merchants, including : Steve Madden, Timbuk2, Decathlon, and Sports Illustrated. They love us for our innovative product, our focus on their ecommerce needs, and, of course, our lightning-fast customer service response time.

We raised $25 million in our Series B round in December 2020 and $30 million in our Series C round in 2022. We more than doubled in size in every meaningful way: annual recurring revenue, the size of our customer base, and the size of our Gorgias team, for starters.

We’re still growing fast and looking for new teammates who want to grow with us.

Join our team for the opportunity to:

Work with smart, passionate people every day

Get extreme ownership over your work and results

Be treated like the expert you are

About the Role

As a Senior GTM Product Marketing Manager, you’ll orchestrate the go-to-market for one of our product lines. You will gather and analyze marketing intelligence and project manage the launch and management of the product line. Your goal will be to help our teams tell the right story so we can win.

The role is highly cross-functional and you will work with the marketing, sales, product and success teams.

What You’ll Do

Accountable for the revenue forecasting and goal forecasting of the product. You will combine, challenge and iterate on the forecasts received from the GTM teams and hold the teams accountable

  • Responsible for pricing, research, ICP & persona development, messaging & positioning, content creation in collaboration with the wider marketing team

  • Be the in-house expert (buyers, influencers, competitors, industry, etc.) and create an always-on feedback loop on your product between sales, product, and marketing, to ensure we react quickly to “on the ground” developments

  • You will be responsible for the success of the product by holding GTM teams accountable for the GTM strategy, execution, and performance of your product in collaboration with sales, success & product through a project management framework such as RACI, etc

Who You Are
  • 4+ years of experience in consulting, business operations, general management, product, or product marketing.

  • You are a self-starter with a bias towards action who is able to manage multiple, competing priorities in a fast-paced environment.

  • Proven ability to translate customer and market insights into crisp GTM fundamentals, including segmentation, buyer personas, messaging, competitive positioning, pricing recommendations, and more.

  • Superb cross-functional collaboration and project management skills. From Day 1, you’ll need to align stakeholders across multiple teams—many of which may have competing priorities.

  • Outstanding written and verbal communication skills. While we won’t expect you to fine-tune marketing copy, you need to be able to clearly tell a story without resorting to corporate jargon.

  • A creative spark. While analytical chops are critical to your success, we also pride ourselves on being able to think outside the box.

Perks & Benefits
  • 5-week vacation (We follow each countrys appropriate PTO Laws)

  • Paid sick leave

  • Paid parental leave (16 weeks)

  • MacBook Pro

  • Personal credit card to buy lunches (you’ll have your own Gorgias credit card)

  • We provide private health insurance and retirement pension

  • Get up to CAD 900 to set up your workstation at home (working from home should feel breezy)

  • Get up to CAD 2600 of learning material and wellness support per year! This includes CAD 1950 for learning material (such as books, courses, and individual coaching sessions) directly linked to your job scope, as well as a CAD 650 wellness budget. Take advantage of these resources to grow in your role and prioritize your personal development and wellness

  • Every quarter, we organize an online company-wide summit to discuss where we’re going and strengthen social bonds. Once per year we organize offsite team retreats and company retreats!

Why join us?

Were among the fastest-growing startups in the eCommerce ecosystem

Weve built an extremely efficient go-to-market engine

Work with a talented team youll learn a lot from

Join a company where automation and good & clean data are core beliefs shared by all

Here is an interview with one of our team member’s experiences from our most recent company retreat to Cancun!

More cool things to know about Gorgias...
  • Raised our Series C for $30M in 2022: TechCrunch Article

  • We went from 0 to 10,000+ merchants using our platform since 2016

  • We have a 4.7 rating on Glassdoor & 4.7 Comparably culture score

  • What our customers are saying: apps.shopify.com/helpdesk#reviews

  • Other positions: gorgias.com/about-us/jobs

  • Discover the Gorgias Platform

  • Learn about our Compensation Policy

Gorgias ensures equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, veteran status, or any other characteristic protected by law.

Gorgias is committed to the full inclusion of all qualified individuals and will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact accommodation@gorgias.com


Information :

  • Company : Gorgias
  • Position : Senior Product Marketing Manager
  • Location : Toronto, ON
  • Country : CA

How to Submit an Application:

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Post Date : 14-02-2024