Shopify eCommerce Specialist

About Fitness Avenue:

Fitness Avenue is a dynamic and rapidly growing company in the fitness industry. We are on the lookout for a dedicated eCommerce Specialist with extensive experience in building and managing Shopify stores to join our team and contribute significantly to our online presence. Our workspace is inviting, collaborative, engaging, and brimming with energy. Within our tight-knit team, you’ll feel the impact you’re making each day and be directly responsible for the continued growth of our company. Be a valued part of company decisions and make a tangible difference in our mission to provide our customers with accessible and affordable ways to better their fitness journey. When you join the Fitness Avenue family, you don’t just get a job – you get a purpose.

We’re looking for a motivated person to join us at our Toronto headquarters. If you’re committed to personal growth, passionate about fitness and sports, and interested in moving us forward — we want to hear from you!

NOTE: This position is for local candidates only. No agencies or international applications will be considered.

Responsibilities and Duties:

• Build, manage, and optimize our Shopify stores to ensure a seamless shopping experience and maximum conversion rates.
• Create, maintain, and optimize product listings, including SEO optimization, compelling descriptions, and high-quality images.
• Collaborate with our marketing and creative teams to design engaging brand and product content, including copy, graphics, banners, and promotions.
• Develop and manage paid campaigns across various platforms to drive traffic, growth, profitability, and brand visibility. This includes conducting keyword research, initial setup, daily performance optimization, and data-driven reporting.
• Work closely with cross-functional teams including Marketing, Creative, and Product Development to create and execute comprehensive eCommerce strategies.
• Monitor sales metrics and performance data to pinpoint areas for improvement and implement strategies that yield higher conversion rates and sales.
• Investigate and troubleshoot issues with the Shopify platform and integrations to ensure optimal performance and user experience.
• Ensure product performance and reviews are optimized to maintain a positive reputation and drive customer satisfaction.

Qualifications:

• Minimum 3 years of experience with Shopify store management.
• Proven experience in creating and optimizing Shopify product listings and storefronts.
• At least 3 years of experience in paid search, display, and brand campaigns, focusing on eCommerce advertising.
• Excellent analytical mindset and the creativity & confidence to take calculated risks rooted in data and consumer insights.
• Extensive experience and proficiency in using analytics tools.
• A self-starter who takes initiative, makes decisions, and provides clear direction to both internal and external stakeholders.
• Highly organized, with the ability to manage multiple projects simultaneously.
• Experience with branding and the fitness industry would be valuable assets.
• Stay up-to-date with Shopify updates and eCommerce trends, ensuring compliance and maximizing visibility and performance on the platform.

Additional Requirements:

• Shopify Store development: 3 years (Required)
• Shopify Store Management: 3 years (Required)
• E-commerce: 3 years (Required)
• Marketing: 3 years (Required)
• E-commerce Advertising: 2 years (Required)

Job Types: Full-time, Permanent

Benefits:

• Dental care
• Disability insurance
• Extended health care
• Life insurance
• On-site parking
• Store discount
• Vision care

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay
• Commission pay

Application question(s):

• Describe your process for creating high-quality product pages on Shopify. How do you ensure that the visual appearance and product descriptions are optimized for both user experience and SEO? Include specific techniques or tools you use to achieve this.
• Describe your passion for fitness and your knowledge of the fitness industry.
• What are your salary expectations for this position?
• Can you describe a Shopify store you developed from scratch? Include the steps you took to set it up, the strategies you implemented to optimize its performance, and any third-party apps you integrated to enhance its functionality. How did these integrations impact the store’s success?
• What are some of the key third-party apps you have used in Shopify to improve store performance? Explain how you selected these apps, the strategies you used to integrate them effectively, and the results you achieved.

Education:

• Bachelors Degree (preferred)

Experience:

• Shopify store building: 2 years (required)
• Shopify Store Management: 3 years (required)
• E-commerce Advertising: 3 years (required)
• Copywriting: 2 years (required)
• SEO and Content Optimization: 3 years (required)
• Analytics Tools Proficiency: 3 years (required)

Language:

• English (preferred)

Work Location: In person